TikTok is introducing a new feature that allows them to lessen the volume of AI-made media appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global release. This advancement comes amid a rise in AI-generated material, spurred by recent AI video creators.
AI Proliferation Online
It has been noted that nearly one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A significant portion of this material is classified as “AI slop”, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that a lot of users like content made with AI tools, including digital art to educational videos, and we intend to give people the ability to see more or less of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
The platform disclosed that there are presently 1.3 billion videos on its service labeled as AI-generated. Collectively, over 100 m media items are added to the service every day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI content they watch by opening the content preference option in the platform and picking AI-made media. Further subjects that are already be adjusted under the tool include current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies require users to tag “realistic” AI-made content, and it forbids malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Furthermore, the app will now add an AI-generated tag to content made using its own AI tools, or detected by an collaborative effort for recognizing artificial media. This action is intended to help prevent users from trying to evade the labeling process.
Responsible AI Funding
The platform is also introducing a two million dollar awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its safety measures, following debate over intentions to make redundant a large number of content moderators in Britain. The company is expected to eliminate a significant number of roles in its user protection team in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most harmful content ahead of it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
